Perkins + Will
Perkins + Will
Professional
Professional
Perkins + Will
Professional
Tencent Campus
Tencent Campus
Create an inspiring learning environment for both employees' children and the local community
Create an inspiring learning environment for both employees' children and the local community
Create an inspiring learning environment for both employees' children and the local community
App Redesign
UX/UI Enhancement
Gamification Integration
App Redesign
UX/UI Enhancement
Gamification Integration
Question
Question
In what ways can computational design translate Tencent's digital identity into physical architectural language?
In what ways can computational design translate Tencent's digital identity into physical architectural language?
In what ways can computational design translate Tencent's digital identity into physical architectural language?
Context
Context
Bridging digital and physical learning
Bridging digital and physical learning
Bridging digital and physical learning
The Tencent K12 Campus project reimagines what a school can be in the digital age. As China's leading tech company, Tencent wanted their campus to reflect how modern education blends online and offline learning. The design creates spaces where technology enriches the learning experience for both employees' families and local students.
The Tencent K12 Campus project reimagines what a school can be in the digital age. As China's leading tech company, Tencent wanted their campus to reflect how modern education blends online and offline learning. The design creates spaces where technology enriches the learning experience for both employees' families and local students.
Waterfront Campus: Where Tech Meets Nature
Waterfront Campus: Where Tech Meets Nature
Fluid white buildings with green terraces create a dynamic learning landscape along the riverfront, seamlessly integrating educational spaces with sports facilities and public areas.
Fluid white buildings with green terraces create a dynamic learning landscape along the riverfront, seamlessly integrating educational spaces with sports facilities and public areas.
Digital Wave Facade: Future-Ready Learning
Digital Wave Facade: Future-Ready Learning
Parametric ribbons of white bands flow across the facade, creating dynamic horizontal layers that blend seamlessly with tropical landscaping. The fluid architecture breaks traditional institutional rigidity, expressing Tencent's vision of technology-driven education through organic, continuous forms.
Parametric ribbons of white bands flow across the facade, creating dynamic horizontal layers that blend seamlessly with tropical landscaping. The fluid architecture breaks traditional institutional rigidity, expressing Tencent's vision of technology-driven education through organic, continuous forms.
Parametric System: From Algorithm to Architecture
Parametric System: From Algorithm to Architecture
Computational design workflow translates algorithmic patterns into a buildable façade system, integrating multiple layers from trellis to planting zones. Each horizontal band is optimized through Grasshopper to create both functional learning spaces and a distinctive architectural identity.
Computational design workflow translates algorithmic patterns into a buildable façade system, integrating multiple layers from trellis to planting zones. Each horizontal band is optimized through Grasshopper to create both functional learning spaces and a distinctive architectural identity.
West Elevation: Rhythmic Horizon
West Elevation: Rhythmic Horizon
The west facade demonstrates how parametric bands create a horizontal rhythm across buildings of varying heights, unified by consistent design language and integrated landscaping at ground level.
The west facade demonstrates how parametric bands create a horizontal rhythm across buildings of varying heights, unified by consistent design language and integrated landscaping at ground level.
Campus Life: Dynamic Learning Environment
Campus Life: Dynamic Learning Environment
Flowing architectural ribbons create an inviting backdrop for daily campus activities, where students move freely between indoor and outdoor spaces. The parametric facade design transforms a traditional school into an inspiring environment that reflects Tencent's innovative spirit.
Flowing architectural ribbons create an inviting backdrop for daily campus activities, where students move freely between indoor and outdoor spaces. The parametric facade design transforms a traditional school into an inspiring environment that reflects Tencent's innovative spirit.
Result
Result
Winner
Winner
DCW Tencent K12 Campus Competition
DCW Tencent K12 Campus Competition
2.28M ft²
2.28M ft²
2.28M ft²
Gross Floor Area
Gross Floor Area
Shenzheng
Shenzheng
Location
Location